Showing posts with label Employees Only. Show all posts
Showing posts with label Employees Only. Show all posts
Monday, July 30, 2012
The feeling of punch-drunk absurdity that sometimes overwhelms my senses at the Tales of the Cocktail convention came on most strongly this year when I interviewed the dignified Count Branca, owner of Fernet Branca, and actor Ted Lange, the "Love Boat" star and author of one of television's most famous depictions of a bartender, on the same morning. It was a dizzying trip from high to low culture. Both men couldn't have been nicer, and Lange, to my surprise, knew a fair share about the bartending art. Unfortunately, I wasn't able to find out what the man who was Isaac liked to drinks. Having been flown in by Disaronno, he was duty bound to declare the liquor he favorite tipple.
Here is my account of the two meetings in the Times:
Monday, July 16, 2012
Cachaça Looks to Its Future
Like a lot of people in the liquor world, I haven't spent a lot of time lately troubling my mind about the fate of Cachaça. Sure, it was fun falling in love with the Caipirinha several years ago. It was delicious and easy to make, and vaguely exotic. But the Cachaça folks haven't given us much of a follow-up thrill since then, and the industry battle to have the liquor recognized as a separate category by the American government (and not as "Brazilian rum") grew rather tedious after a while.
However, that campaign eventually succeeded. By summer's end, Cachaça will have gotten the respect from Washington D.C. that it so long desired. In other news, Diageo got into the Cachaça game, buying the huge Ypióca brand for $470 million. Clearly, Diageo things the sugar-cane booze has a future. Given those events, I felt it was time to reappraise the status of Cachaça in the United States.
Here's the story I wrote for the New York Times:
Tuesday, April 27, 2010
Employees Only Team to Launch Line of Bar Mixers
The new products will soon be available in New York through Fresh Direct. EO is kicking the line off with house made Grenadine and Lime Cordial, the same ones they have been using behind the bar for years.
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