Wednesday, October 6, 2010

Mad Men and Drinking, Season Four, Episode 11: "This Is One"

More stress for Don Draper, more reasons to reach for the bottle.

Last week, Draper was scared the Feds might uncover his secret identity. That blew over. But now he's learned that Sterling Cooper Draper Pryce's biggest client, Lucky Strike, has flown the coop, leading to a full-on crisis in the office and in the advertising world rumor mills. Clients are running scared, and rival agencies are looking to poach talent. Hello, Canadian Club!

But Don's still keeping a lip on his consumption, even if he asks for help from two handy women—girlfriend Faye Miller, and new secretary, Megan, who's looking a bit "All About Eve"-ish in this episode. "I need a favor," Don tells Megan, as he pours a drink. "Don't let me overdo it." What's overdoing it?, asks Megan. "Three," answers Don, succinctly. "This is one." He ends up the day "one over."

Also noticed that Peggy keeps a bottle of Wild Turkey in her office. She's her own woman.

Oh! And this: on the black board in the SCDP conference room, listed as a "likely" new client, Four Roses Bourbon!

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