Tuesday, January 19, 2010

With Angostura Gone Missing, Bitter Truth Sees Its Moment

The Angostura bitters shortage that has shaken some cocktail quarters in New York has been bad news for high end cocktail bars, but it represents a golden opportunity to the folks at The Bitter Truth.

The German line of bitters is well known to many bartenders, but hasn't been easy for the average Joe to lay his hands on. Until now. Just as the Angostura well runs dry (temporarily), Bitter Truth bottles have finally found American distribution and reached U.S. shores.  And the company has sent out a press release to let everyone know about it.

 “While there’s no real substitute for a particular brand of bitters in a cocktail, The Bitter Truth Old Time Aromatic Bitters make an excellent stand-in for drinks that depend on Angostura, from Manhattan to Old Fashioned to Champagne Cocktail,” mixologist Misty Kalkofen of Drink in Boston, MA, was quote in the release. “In a bitters-heavy Seelbach the combination of Bourbon and Peychaud’s make the aromatics of cinnamon, cardamom, anise and cloves in The Bitter Truth Old Time Aromatic Bitters sing.”

The Bitter Truth was founded in 2006 by mixologists Stephan Berg and Alexander Hauck. Types include celery (my favorite), lemon, orange, grapefruit and Xocolati mole bitters. Bartenders have found their ways of getting the stuff. Now, the bottles can be had in retail outlets.

1 comment:

Sam said...

Kalustyans has pretty much all of the Bitter Truth bitters in stock. You can see their full selection, including Angostura on their website or at their store.

They're located on Lexington between 28th and 29th.