Tuesday, July 21, 2009
Drambuie Gets a New Look
A did a double take recently when I spotted a liqueur with a familiar name, Drambuie, and a quite unfamiliar bottle.
Sure enough, the honeyed Scotch product has been given a new look. Gone is the squat, opaque bottle of yesterday. Here is a clear, taller vessel which the makers candidly admit is meant to resemble a typical Scotch bottle. (It's those scotch drinkers that they're after.) And for the first time you can actually see the lovely color of the elixir inside.
The redesign comes at the 100th anniversary of the widespread commercial availability of Drambuie. (The stuff was actually created 260 years ago.) I'm a dyed-in-the-wool traditionalist and usually hate to see the old ways pass. But, I have to admit to the handsomeness of the new bottle.