Showing posts with label simon ford. Show all posts
Showing posts with label simon ford. Show all posts

Thursday, February 23, 2012

The Fleet's In!

What does the over-saturated American spirits market need? Navy Strength Gin, of course. 

No, seriously, we do. Bartenders have been asking for this quintessentially British, overproof product for years. Drinkers, too, like me. But if you wanted it, you had to smuggle in a bottle of Plymouth. No longer. New York Distilling Company's Perry's Tot is already here. And Plymouth and Hayman's versions will be here by the end of summer. (Also, I've been informed, there is a Colorado-produced navy strength gin available. But it's sold only in some western and southern states.)

Gin Ahoy! A Navy-Strength Fleet Arrives
By ROBERT SIMONSON
As this year marks the 200th anniversary of the War of 1812, perhaps its appropriate that it be the annum when America becomes awash in navy strength gin.
As the name hints, navy strength gin is a powerfully alcoholic expression of the juniper-informed spirit, typically clocking in at 57 percent alcohol by volume. (Regular London dry style gin typically ranges between 40 percent and 45 percent.) Beginning in the early 19th century, it was supplied to the British Royal Navy by distillers such asPlymouth. The declared reason for the high alcohol content was that that was the proof level at which the ship’s gunpowder could still be fired should it accidentally get soaked with booze.
Today’s mixologists aren’t so worried about their gunpowder. They do, however love overproof spirits, leading for a call in recent years for navy strength gin to breach America’s shores. That cry has been answered in triplicate. By the end of 2012, three versions of the hearty gin will be available. The first out of the gate is, in a twist, an American product: Perry’s Tot, released last December by the New York Distilling Company, of Brooklyn. Royal Dock Gin, made by the same British company that produces Hayman’s Old Tom Gin, is expected to arrive in April. And Plymouth, arguably the most famous of the navy strength gins, is set for a late summer launch.
Allen Katz, one of the founders of New York Distilling, remembers his first sip of navy strength. “My first introduction was a trip to Plymouth about six years ago. I was familiar with the name but not its history. I thought, for 57 percent alcohol, this is very drinkable. I remember the pleasantness of the spiciness.”
Both Plymouth and Royal Dock claim a long history with wetting the whistles of the British admiralty. However, official ties with the Royal Navy ended shortly after World War II. For a time afterward, Plymouth would provide “commissioning kits” to new ships. According to Simon Ford, director of trade outreach and brand education at Pernod Ricard USA (Pernod owns Plymouth), the kits “were a wooden chest that held gin, tonic and bitters.
“There were glasses, a ‘glug glug jug,’ used for mixing the drinks, and a pennant that the captain would fly to let visitors know they could join for drinks.”
“If they started commissioning new ships,” Mr. Ford added, “we would probably make commissioning kits for them again.”

Tuesday, September 28, 2010

Royalton's Forty Four Bar to Open Oct. 1

After a delay of a couple weeks, in which bartenders were brought up to speed and menus were tinkered with, Forty Four, the reincarnation of the lobby bar at midtown Manhattan's Royalton Hotel, will open for business.

Expect to see one or more of the serious-looking, ice-kicking dudes (and dudette) to the right on hand this weekend. They make up The Cocktail Collective, the group that was put together in the wake of this year's Tales of the Cocktail to created Forty Four's menu. As reported earlier, they Richard Boccato from Dutch Kills in New York City (the man holding the block of ice); John Lermayer from the Florida Room in Miami Beach, and Woodward in Boston (shaker in hand); Simon Ford, a former London bartender, and now a global cocktail ambassador employed by Pernod Ricard USA (the man top right who looks like he just got off a cross-country flight, which he probably did); Willy Shine, one of the founders of Contemporary Cocktails, a prominent cocktail consultancy based in New York City (saw in hand, looking like a butcher); Misty Kalkofen, who tends bar at Drink in Boston (guess); and Eric Alperin, head bartender at the Varnish in Los Angeles (tall and vested).

That's one cool photo. Some sort of theme song, along the lines "The Magnificent Seven," should play whenever those guys enter the room.

The menu will feature classic drinks created at great hotels of the past, some served up classically, some with a modern twist.

Saturday, August 21, 2010

Three Parts New York, One Part L.A., One Part Boston...



What kind of bar do you get when you mix Pernod Ricard USA brand ambassador czar Simon Ford, cocktail consultant Willy Shine, tiki master Richard Boccato, Boston bartendress Misty Kalkofen, L.A. bar wizard Eric Alperin and Miami Beach mixologist John Lermayer?

We shall find out in mid-September when Forty Four, the bar revamp at the Royalton Hotel in midtown Manhattan, reopens. They are all part of the group the hotel has put together and called The Cocktail Collective. Heard of Ocean's Eleven? Call them Royalton's Six.

At Royalton's Bar, a Collective of Cocktail Talent
By Robert Simonson
Like a Danny Ocean of the cocktail world, Howard Wein, senior vice president of food and beverage of Morgans Hotel Group, has cherry-picked some of the most prominent and talented bar figures from across the United States to create the liquor program at Forty Four, the lobby bar and restaurant of Midtown Manhattan’s Royalton hotel, which closed this summer for a revamp and is set to reopen in mid-September.
The group has been christened the Cocktail Collective by Mr. Wein, and includes: Richard Boccato from Dutch Kills and Painkiller in New York City;John Lermayer from the Florida Room in Miami Beach, and Woodward in Boston; Simon Ford, a former London bartender, and now a global cocktail ambassador employed by Pernod Ricard USA; Willy Shine, one of the founders of Contemporary Cocktails, a prominent cocktail consultancy based in New York City; Misty Kalkofen, who tends bar at Drink in Boston; and Eric Alperin, head bartender at the Varnish in Los Angeles.