Even as the Great Recession rages, elite packaging of prestige spirits continues to veer toward the absurd.
I've seen more elaborate packages that this one, newly designed by Jeremy Scott for the premium gin Tanqueray Ten, but few that have an odder visual effect. Is it just me, or does the box, when opened, make the gin look like a lamp? And the inside pattern of the box rather looks like wallpaper, right? It's a tiny Tanqueray living room.
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