Monday, September 29, 2008
Old Cynar Commercials
These are kinda wonderful. Old Italian commercials for Cynar, from 1967 and 1977. The 1967 one is incredibly long for a commercial, like a mini-sitcom. It ends with an imagine of a dignified old man serenely drinking Cynar in the middle of a busy thoroughfare as cars whiz around him. Here's another one from the same time period, starring the same guy. The premise seems to be a mini-drama played out over two minutes, featuring some minor societal headache, and Cynar being posed at the end as the answer to all ills. The actor is Ernesto Calindri, a well-known Italian film and television actor who began doing the Cynar spots in the 1960s.