Don Julio Debuts Redesign

Collectors might want to think about stowing away every single liquor bottle they have after it's empty. Because in a few years time, the way things are going, every famous booze out there is going to be boasting a new bottle design, thus rendering the older bottles antiques of sorts.

The latest to revamp is Don Julia tequila. All three vessels—Tequila Don Julio Blanco, Reposado and Añejo—will boast modernized looks, each bearing a different profile. (The Silver is at right.) It doesn't look so very different from the old bottle. A bit trimmer, the cork a different shade, and the label's not as busy.

Don Julio was founded in 1942 by Don Julio González-Frausto Estrada. The brand was purchased by Diageo in 2005.