Monday, November 30, 2009

A Distinction of Sorts

When I first noticed a couple months ago that the Carroll Gardens, Brooklyn, bar Prime Meats had begun to serve Underberg Bitters by the bottle and by the glass, I thought, "There's a quirky little gimmick. It will probably catch on with a few dozen liquor geeks such as myself." After all, a medicinal, German-made concoction of aromatic herbs with a distinctly 19th-century vibe?—how wide could its appeal be?

Well, apparently, pretty wide. I stopped by to pick up a few of the individually sized bottles the other day (for post-Thanksgiving imbibing), and the barkeep, Damon Boelte, told me an astounding fact: Prime Meats now sells more Underberg Bitters than any other establishment in the entire United States! Not just New York City, but the whole U.S. of A.

The stuff has really caught on. Prime Meats goes through six cases a week. Damon couldn't tell me how many bottles were in a case, but, since the bottles are small, there are a lot! "The Underberg people are very happy with us," he said, with a droll smile.

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