Wednesday, July 27, 2011

Lemon Hart Goes Red

Next time you go searching for the always-hard-to-find Lemon Hart 151 rum (a critical ingredient in many tiki drinks), don't look for the familiar bright yellow bottle. The sought-after product has a new importer, and they have changed the label. The new red look was displayed at the recent Tales of the Cocktail convention in New Orleans. Can't say I like it better. But can't say I like it worse. One definite improvement: the "151" is good and prominent, rather than hiding in the corner, as it did on the old label.

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