Thursday, March 24, 2011
I remember a couple years back listening to the person who represented Dubonnet in the U.S. lamenting about the aperitif's lackluster bottle design (below), and how hard it was to market it. I had to agree. It's a dull bottle.
Imagine what could be done with the above container. I spotted this on a recent trip abroad. I know that the Dubonnet we drink here is produced in America, not France. Apparently, both sides of the pond have their own bottle design, too. I actually find the above look a bit slick and vulgar. But it's an improvement over the faux-classy look of the Yankee vessel.