Wednesday, January 19, 2011

Tapping Into the Wine on Tap Trend

Some trends are inescapable. The four you couldn't swing a dead cat without hitting in 2010: tiki; barrel-age cocktails; punch; wine on tap. Not that I'm complaining. They're all good ideas in their way. But one gets a bit weary of the lock-step thinking evident in the drink world.

That said, I had a great time talking with the enthusiastic, personable Carla Rzeszewski, the beverage director at the disconcertingly hip The Breslin, for this article. (I try to enjoy the drinks there, but keep getting distracted by the laptops, black clothing and utter coolness.)

My kneejerk impression of tap wine: They're simple and fairly one-dimensional. Next to their bottled brothers, they don't cut it. But the price is right (you won't catch me ordering a $13 glass of tap wine), and if you just want a simple accompaniment to your meal, they do the trick.

Here's the article, in this month's Edible Manhattan:
Move Over Brew; At the Breslin, Wine's on Tap
By Robert Simonson
If you place a drink order at the bar at the Breslin by pointing to a tap, don’t assume you’re getting a beer.
The Breslin has four draft lines dedicated to wines on tap. That’s right—wine. They change seasonally, but in November there was a riesling and cabernet franc from New York State, and a syrah from California. Keg wine, fairly commonplace on the West Coast for some years, has become trendy very quickly in Manhattan. Red Hook Winery juice flows at SoHo’s Burger & Barrel, riesling fanatic Paul Grieco has his favorite white in keg at Terroir Tribeca and Michael White’s Osteria Morini has two Italian wines at spigot.


But in spring 2009, when wine director Carla Rzeszewski got a call from her boss, owner Ken Friedman, draft vino was still a fairly unblazed trail.
“Ken came to me and said, ‘Will you look into getting tap wine?’ Ken gets excited about ideas and just sends us e-mails saying ‘Please get on to this!’ There weren’t many people doing it in New York. Nobody said, ‘Hey, we have wine on tap!’ proudly. It was more an inexpensive way to sell wine in tinier restaurants.”
Rzeszewski got on the blower and hit the web. Finding willing collaborators wasn’t hard. “We were already doing it when Carla decided to install the lines,” says Christopher Tracy, the vaunted winemaker at Long Island’s mold-breaking winery Channing Daughters. “In late 2009, winemaker Rich Olsen-Harbich, formerly of Raphael Winery, started putting some wine in kegs for a Long Island restaurant called Verace. I talked to (them) and decided to jump right in.”
Asked why he leapt at the seemingly déclassé notion of putting a black-tie beverage in a blue-collar keg, Tracy reeled off a laundry list of reasons. “Environmentally friendly! No more wasted bottles, corks, capsules or labels! No garbage! No recycling! Less space needed for storage! No wasted wine! Good to the last drop. No throwing out unused or old portions of wine. Why toss a quarter or third of a bottle again? No corked bottles! No opening bottles! No broken glass!” Whew.
At the Breslin, Rzeszewski put in a tank of Channing Daughters’ Rosso Fresco. The riesling and Cab Franc are from Gotham Project, a New York company dedicated to keg wine, while the syrah hails from Berkeley’s Donkey and Goat.
Rzeszewski admits the syrah goes against one of the major selling points of keg wine—its green appeal. “Shipping empty kegs back to Donkey and Goat kind of goes against that,” she says, “but the carbon footprint is still substantially lower than it would be if I were serving that wine in bottles.”
It sells well—the Breslin goes through a five-gallon tank of each variety a week—and Rzeszewski has now put a line in at April Bloomfield’s sister restaurant, John Dory, down the block. Drinkers appreciate the price—keg wines range from $9 to $12 a glass. But they also seem to like the class-leveling notion of a wine that’s sold like a beer.
“It takes the preciousness out of wine,” says Rzeszewski. “People are intimidated by wine and I don’t think there’s any reason for that to happen. Keg wine breaks that down even further.”

2 comments:

andy said...

Robert

I run a small draft wine company called MAS Wine Company. Although I love to see what people are writing I was cringing at the picture you have with your articel of wine comming out of a brass beer tower. Draft wine takes all stainles steel parts or the wines disolves the metals and make toxic drincs. Not to ention unless you use special wine parts the wines taste horible as well.
Please check out Micro Matic.com for the bets droft wine solutions.

Thank you for the article
Andy

Robert Simonson said...

Those are the actual spigots at the Breslin. However, i don't think they're brass.