Saturday, June 12, 2010
Beefeater Summer to Be Followed by Beefeater Winter
Desmond Payne, the master distiller at Beefeater, is not done yet.
Payne, who has in the last two years added to the London gin's line by creating Beefeater 24 (tea notes) and Beefeater Summer (hibiscus and elderflower notes), is working on Beefeater Winter.
Like Summer, Beefeater Winter will be a limited release targeted at a certain time of year. It will build on the classic Beefeater botanical recipe by adding West Indian cinnamon, Indonesian nutmeg and Scotch forest pine.
The Summer, meanwhile, has proved such a hit that it's no longer being sold just in the U.S. market, as was the original plan. I also learned that, while Beefeater Summer will return each year, the botanical recipe will change. So, if you like the way it tastes, better stock up now. Come fall, it's gone.