Tuesday, November 24, 2009
New Yorkers and Wisconsinites Suffer as Law Enforced at UES Bar
New Glarus Spotted Cow is one of the best microbrews produced in Wisconsin. I've drunk it there many times while visiting relatives. I've even been to New Glarus. Nice town, with a Swiss heritage. There are actually more Swiss restaurant there than there are in New York City. But I did not know I was only allowed to drink it there. Why should I assume such a thing? I can think of a half dozen bars in New York City where I can get a New Glarus easily.
Apparently, I've been breaking the law all this time. Or, rather, the people selling Spotted Cow have been breaking the law. On Nov. 6, there was a raid at Mad River, an Upper East Side sports bar popular with University of Wisconsin alumni. They had gotten wind that New Glarus was sold there. Indeed it was! They found 50 cases of the stuff, landing the owners of Mad River in hot water.
New Glarus brewery, which has a small production, does not distribute its delicious beers outside of Wisconsin. It's only licensed to sell in Wisconsin, and distribution rules are very strict because of liquor taxes.
So what do we have here? No distributor outside of Wisconsin, so....I see a couple of diehard Wisconsinites driving cross-country from the Dairy State to the Empire State with a vanful of New Glarus that they bought at the Pick 'n' Save. Road trip! It's a scene that belongs in Will Ferrell film.