In Season One, Episode 4 of "Mad Men," the character Roger Sterling, talking to Don Draper, makes the following speech:
"You don't know how to drink, your whole generation. You drink for the wrong reasons. My generation, we drink because it's good. Because it feels better than unbuttoning your collar. Because it's what men do. Your kind, with your gloomy thoughts and your worries, you're all licking some imaginary wound. Boo-hoo."