The Napoleon House's house drink has been the Pimm's Cup since the 1950s. Owner Sal Impastato favored the light-bodied cocktail because it suited the hot New Orleans climate and did not send his patrons under the table with undue speed. (Perversely, for a saloon owner, he did not want his customers to get drunk.)
Today, Napoleon House sells two cases of Pimm's No 1 a day. The bar is Pimm's' largest account in the U.S. Almost all of that goes into the making of Pimm's Cups. But this July that will change.
Impastato is using this year's Tales of the Cocktail convention to launch a new Pimm's-based libation. It will be called the Pimm's Ginger Julep. It will basically be a Julep made with Pimm's and ginger beer and, presumedly, mint. Another cooling drink well-suited to the climate. But one, I'm thinking, that will get customers drunk, and pretty fast. Also one that will take bartenders considerably longer to make. (I've watched them makes Pimm's Cups. They can whip out out in roughly five seconds.)
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