tag:blogger.com,1999:blog-4751805452043419723.post6827416809800034848..comments2024-03-29T00:29:24.395-04:00Comments on Off The Presses: "Mad Men" and Drinking, Part IIIRobert Simonson, "Our Man in the Liquor-Soaked Trenches"-New York Times.http://www.blogger.com/profile/14428424677554600158noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-4751805452043419723.post-55447866343950465882009-08-19T14:40:48.562-04:002009-08-19T14:40:48.562-04:00Smirnoff started the Breathless campaign in the mi...Smirnoff started the Breathless campaign in the mid-50s, when gin was certainly dominant. But the Breathless campaign was brilliant in the days of 3 Martini lunches. It wasn't until 1967 that vodka (saddly) surpassed gin as the #1 clear spirit. In 1976, it became the #1 spirit in the U.S. (sadder).<br /><br />As far a detail goes. The finale of Season Two finds Betty drinking alone in a bar. On the shelves in back, there are a few bottles of bourbon, Knob Creek and Basil Hayden's, from memory. The oldest of which was released in 1987.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4751805452043419723.post-19113151321151807502009-01-18T10:54:00.000-05:002009-01-18T10:54:00.000-05:00Yes, very nerdy. But the people who run the show a...Yes, very nerdy. But the people who run the show are nerdy sticklers for period accuracy, so they better expect the nerds to come out of the woodwork.Robert Simonson, "Our Man in the Liquor-Soaked Trenches"-New York Times.https://www.blogger.com/profile/14428424677554600158noreply@blogger.comtag:blogger.com,1999:blog-4751805452043419723.post-39066865406952078042009-01-17T19:06:00.000-05:002009-01-17T19:06:00.000-05:00Wow the Chubby Checker vs. Nixon thing just got re...Wow the Chubby Checker vs. Nixon thing just got realllly nerdy. <BR/><BR/>I've enjoyed your analysis of the show- I too was paying attention to the type of drinking, not just the quantity. The "Smirnoff Leaves you Breathless" campaign was around by 1964 (not sure when it was created)and the Moscow Mule was created in the early 1940's, so vodka makes sense.Anonymousnoreply@blogger.com